Having an Alexa widget on the blog might influence the Alexa ranking – this has been the belief of many bloggers. I don’t want to argue on this point since this is still a debatable topic and the basic aim of this post is to show how to add Alexa widget to a Blogger blog. Alexa, a website that assigns traffic rank to websites based on the daily traffic, pageviews with other factors has got a handful of widgets that displays the blog rank. Alexa widget sends the accurate traffic data to Alexa on every page load since every time the page is loaded, Alexa script is called and Alexa stores the information to calculate the blog rank.

Adding Alexa Widget to Blogger Blog

1. Navigate to Alexa widgets page by clicking here
2. Select the widget that you want to display on your site
3. Fill up the details and click on Build Widget
4. Copy the widget code from the next page
5. Login to Blogger dashboard and navigate to Layout >> Page Elements
6. Click on Add Widget >> HTML/JavsScript and paste the code
7. Click on Save to save the changes you have made so far
8. You are done.

Now your blog should display the Alexa widget on Blogger sidebar. Generally this Blogger widget displays the Alexa rank of a blog with the number of incoming links.