SEO Marketing is very important for businesses because when properly done, it can lead to more traffic for the business. If you have a small business and are trying to attract more clients, here are the SEO Best Practices for Small Businesses.
5. Fresh Content
When it comes to SEO, having fresh content on your website is one of the best ways to get your website to rise in the rankings because Google prioritizes fresh content. So, if you want your website to consistently rise in the rankings, update your site with fresh content as much as possible.
You should also avoid keyword stuffing, which a lot of websites do because they think it will help their site get ranked higher.
4. Pay Attention To Competition
The thing about business is no matter how big or small your business is, there will always be competition. When it comes to rankings, having competition is a good thing because you can optimize your page ranking more effectively by monitoring how your competition is performing, allowing you to implement what is working for them and discard what isn’t.
3. Keep An Eye Out For Updates
Google frequently updates their SEO algorithms, making it important to pay attention to the changes. As the company updates their system, your website ranking could either go up or down. To prevent your rankings from going down, make sure you pay attention to tech news and your logs so you will be able to quickly identify the changes made and react quickly to them. Being on top of the changes made by Google keeps you ahead of the competition.
2. Be Mobile Friendly
These days, one of the SEO Best Practices a lot of businesses are engaged in is making sure that their websites are mobile friendly because Google has started punishing businesses whose sites are not mobile friendly. Google announced earlier this year that it would increase the importance of sites being mobile friendly in its search rankings, which means your site’s rankings will suffer if the site isn’t mobile friendly.
The good news is Google provides users with tools that can be used to determine the mobile-friendliness of your website. If you use the tool and find out your site isn’t mobile friendly, it is time to make some changes so you don’t miss out on an opportunity to gain more clients.
1. Customer Service
Your website should have a section for clients to leave feedback. If you provide great customer service, the positive feedback you receive from your clients will make potential customers more willing to buy from you. However, if you don’t have good customer service, the negative reviews will hurt your business.