Digital marketing is one of the most effective ways that businesses can build on their current audience and retain existing customers as well. The cost of digital marketing when compared to traditional media is a lot lower and the means by which ads and content are created and shared mean that people are freer to engage more with their creative side.
That being said, though digital marketing comes with a huge array of benefits, there are also a lot of challenges that come with engaging with digital marketing, too. These can be overcome reasonably simply though. This article is going to discuss some of the common problems that individuals and businesses tend to face with digital marketing and how they can be rectified.
Putting Hyperlinks into Text Messages
Marketing via the likes of emails and SMS messaging can be incredibly effective as it means that organizations are able to send updates on their business and products that they have to a huge number of potential customers at the click of a button. The issue comes with trying to send hyperlinks to your website and said product in a text message as the link cannot be attached to a single word and as such takes up a lot of room in the message. One of the best ways around this is using an organization such as Tatango, which has a lot of information available regarding putting a hyperlink in text messages. The solution is a link shortener, which will significantly reduce the length of usually long hyperlinks, freeing up more characters for you to convey your message.
People Are Abandoning Their Shopping Cart
We’ve all done it. Seen appealing looking products on a website and put them into our shopping carts before abandoning them entirely. This happens a lot more often than you would think as about 68% of people frequently abandon their shopping carts. This is obviously a huge number, but there are ways available to make it so that this is less of a problem.
The solution to this is to optimise your website as much as possible to make it easy for people to continue with their purchase. This means you should remove unnecessary information, such as a sign-up form, as well as adding as many different payment methods as possible so if someone enters their shopping cart.
Not Getting Enough Social Traffic
There is a lot of talk about getting fans and shares and engagement, but overall, what people want from their efforts on social media is an increase in traffic and conversions. If you have plenty of the former but none of the latter, then it is time to start trying to refer more people over to your site.
The best way that you can do this is by constantly linking back to your website — a lot of businesses forget to do this. Also, you should make sure that your followers know about your new products and latest offers.